Review and Theoretical Development of Marketing Research in China(2005-2020)—Quantitative Analysis and International Comparison Based on Marketing Articles
In recent years,China has proposed the construction of a unified national market and the establishment of a new development pattern focused on both domestic and international markets.In this context,the importance of marketing research has become increasingly prominent.Hence,conducting a comprehensive review of academic accomplishments and knowledge landscapes within the realm of marketing in China holds immense significance.It serves as a catalyst for advancing the estab-lishment and growth of marketing disciplines,while also enabling a more effective utilization of academic insights to bolster lo-cal marketing practices in China.This paper conducts a literature review and quantitative analysis of marketing articles pub-lished in China's premier management journals from 2005 to 2020,focusing on depicting the multidimensional evolutionary trends of research areas,topics,methodologies,and data sources in the field of Chinese marketing.Through a comparative a-nalysis with the development of international marketing research,it illustrates the distinctive features of marketing research in China.
Chinese marketing research in chinaliterature reviewresearch topicresearch method
NETL
NSTL
万方数据
