The Role of Film and Television in International Communication
Anchoring the national goal of building a culturally strong country by 2035,China's film and television industry is at the forefront of moving from a great power to a strong power.In this sense,it is of great significance to enhance the international communication capabilities and effectiveness of China's film and television industry for the sake of building and realizing a culturally strong country,reconstructing the international communication landscape,creating a favorable international public opinion environment,and improving the country's cultural soft power and the international influence of Chinese culture.After years of exploration,China's film and television industry has formed a diversified and effective path for international communication,including exporting works,exporting IPs,exporting platforms,and exporting industrial chains.For better fulfilment of constructing a culturally strong country,China's film and television industry needs to continuously adjust to new situations and optimize its international communication strategies,such as"government provides the stage for enterprises to perform on,""innovative distribution and deepening cooperation,""embrace streaming media while promoting new formats,""one policy one region and precise communication,and"value convergence and cultural empathy,"etc.
China's film and television industryinternational communicationinternational influencecom-munication strategiescommunication effectiveness
万方数据
维普
