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区域国别:影视国际传播的新理念与新策略

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在人类文明互鉴的语境下,面向区域国别的影视国际传播也呈现出新的态势.影视国际传播的贴近性表达与精准触达,需要融通区域国别的研究理念,包括战略性理念、全球化理念、差异化理念和综合性理念,以获得更为丰富的相关知识与信息.面向区域国别的影视国际传播也面对着新的难点及挑战,包括"地方文化个性"与"人类文明共性"的协调表达、从"语言翻译"到"文化转化"的精准话语适配、整体性战略布局与本土化传播策略的综合考量等.应通过提升区域国别视域下中国影视的文化"主体性"、强化影视国际传播的战略统筹、建立区域国别影视国际传播资料库、构建复合型人才培养体系等方式,助力中国影视国际传播的效能提升,推动其高质量发展.
Regions and Countries:New Concepts and Strategies for the International Communication of Film and Television
In the context of mutual learning among human civilizations,the international dissemination of film and television targeting regions and countries has also shown new trends.The close expressionand pre-cise reach of international film and television communication require the integration of regional and national research concepts,including strategic concepts,globalization concepts,differentiation concepts,and compre-hensive concepts,in order to obtain richer relevant knowledge and information.The international dissemina-tion of film and television targeting regions and countries also faces new difficulties and challenges,inclu-ding the coordinated expression of"local cultural individuality"and"human civilization commonality",precise discourse adaptation from"language translation"to"cultural transformation",comprehensive con-sideration of overall strategic layout and localized broadcasting strategies,etc.Efforts should be made to en-hance the cultural"subjectivity"of Chinese film and television from a regional and national perspective,strengthen the strategic coordination of international film and television communication,establish a regional and national film and television international communication database,and build a comprehensive talent training system to help improve the efficiency of Chinese film and television international communication and promote its high-quality development.

international communication of film and televisionRegions and Countries Studieseffectiveness of international communicationFilm and Television Powerhouse

杨宾

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北京外国语大学国际中国文化研究院

影视国际传播 区域国别研究 国际传播效能 影视强国

2025

艺术传播研究

艺术传播研究

ISSN:2096-8183
年,卷(期):2025.(1)