Function Anchoring,Trend Insight,and Route Exploration of International Dissemination of Short Videos
The increasingly strong trend of short videos going global has created a new context and opened up new avenues for the international dissemination of Chinese culture.Currently,the international dissemination of short videos is accelerating,showing a significant trend of content internationalization breakthrough,plat-form internationalization expansion,and cultural internationalization diffusion.Looking ahead to the future,the ways to improve the international dissemination efficiency of short videos can focus on exploring the following aspects:firstly,promoting conceptual innovation,strengthening the dialogue and integration of common values and local culture;the second is to cultivate diverse entities and emphasize the coordinated progress of govern-ment and market forces;the third is to create high-quality content,emphasizing the balance and promotion of traditional and contemporary culture;the fourth is to expand communication channels and promote the simul-taneous development of"borrowing ships"to go abroad and"building ships"to go abroad.
short videosinternational communicationcapacity buildingefficiency improvementChinese culture