首页|短视频国际传播的功能锚定、趋势洞察与进路探索

短视频国际传播的功能锚定、趋势洞察与进路探索

扫码查看
当前,短视频越发强劲的出海浪潮,为中华文化国际传播营造了新语境,开辟了新途径.短视频在其国际传播加速推进的过程中,呈现出内容国际化突围、平台国际化拓展、文化国际化扩散的显著趋势.展望未来,可从以下方面着力探索提升短视频国际传播效能的进路:一是推动理念创新,加强共同价值与在地文化的对话融合;二是培育多元主体,强调政府力量与市场力量的协同共进;三是打造优质内容,注重传统文化与当代文化的兼顾并推;四是拓展传播渠道,助推借船出海与造船出海的并举齐进.
Function Anchoring,Trend Insight,and Route Exploration of International Dissemination of Short Videos
The increasingly strong trend of short videos going global has created a new context and opened up new avenues for the international dissemination of Chinese culture.Currently,the international dissemination of short videos is accelerating,showing a significant trend of content internationalization breakthrough,plat-form internationalization expansion,and cultural internationalization diffusion.Looking ahead to the future,the ways to improve the international dissemination efficiency of short videos can focus on exploring the following aspects:firstly,promoting conceptual innovation,strengthening the dialogue and integration of common values and local culture;the second is to cultivate diverse entities and emphasize the coordinated progress of govern-ment and market forces;the third is to create high-quality content,emphasizing the balance and promotion of traditional and contemporary culture;the fourth is to expand communication channels and promote the simul-taneous development of"borrowing ships"to go abroad and"building ships"to go abroad.

short videosinternational communicationcapacity buildingefficiency improvementChinese culture

张陆园

展开 >

华南理工大学新闻与传播学院

华南理工大学粤港澳大湾区网络视听创作与研究中心

华南理工大学智能媒介与未来影像研究中心

短视频 国际传播 能力建设 效能提升 中华文化

2025

艺术传播研究

艺术传播研究

ISSN:2096-8183
年,卷(期):2025.(1)