Rationality and Governance:The Construction of Chinese"Great Audio-Visual"Discourse System for International Communication
The discourse symbols and concrete representations produced by Chinese path to modernization audiovisual should actively draw inspiration from the roots of Chinese culture in the new context,and form discourse expressions with unique Chinese characteristics,Chinese style and Chinese manner in the mutual learning of civilizations.While the Internet has greatly changed the running state of society,the economic attributes of digital information or data have also been highlighted,and the current"Great Audio-visual"has begun to emerge as a trend dominated by"traffic logic".Chinese"Great Audio-visual"should be rooted in the Chinese tradition,serve the people,and build a coordinated and symbiotic material civilization and spiritual civilization that can represent Chinese path to modernization.The ultimate practical goal of building a discourse system for Chinese"Great Audio-visual"is to enhance the effective international communication capabilities of Chinese audio-visual construction,while telling the Chinese story well to the outside world and promoting the beautiful development of Chinese society.The cultural spirit of China can inject positive energy into audiovisual production.Therefore,it is our mission and responsibility to adhere to the guidance of Xi Jinping Thought on Culture,deeply link international communication with content production,develop multidimensional approaches,and make Chinese cultural discourse more"seen"on the world stage.
international communicationChinese cultureaudio-visual discourse systemaudio-visual governance
NETL
NSTL
万方数据
