Analysis and Research on the Practice of Integrated Media Transformation in Music Academic Journals
As a component of the humanities and philosophy journal lineup,music academic journals face opportunities and challenges in upgrading from traditional media to"digitalization"and"intelligent"in the emerging publishing industry layout.The integrated media construction of music academic journals based on paper resources is a microcosm of the current deep integration of academic journal media.Its work involves both internal transformation of academic journals and broader industry cross-border cooperation.Based on the media integration practice of music academic journals operated by WeChat official account,on the one hand,it depends on the brand value accumulated by traditional paper media publishing,and on the other hand,it also amplifies and extends the brand influence of journals in online reach.How the academic journal official account realizes the transformation of content identity and the transformation of communication mode with the help of digital technology has become a practical subject with independent and original significance and belongs to the emerging publishing branch.It has also become a common concern and urgent problem that all academic journals should address in the construction of integrated media.
academic journal of musictraditional publishingintegrated media constructionknowledge service
万方数据
维普
