Research on Development Strategy of Pharmaceutical Project Market in State-owned Company
This article applies the SWOT model to analyze the competitiveness of S Company from four aspects:strengths,weaknesses,opportunities,and threats,and establishes a matrix analysis table.The 4Ps marketing combination strategy is applied to determine market development strategies from four aspects:product strategy,price strategy,channel strategy,and promotion strategy,and propose effective strategies for expanding the pharmaceutical engineering market.
state-owned companypharmaceuticalengineeringmarket development
万方数据
维普
