基于数字足迹的洞庭湖区游客感知研究
Research on Tourist Perception in Dongting Lake Area Based on Digital Footprint
王淑霞 1许赵迪 1金一1
作者信息
- 1. 湖南理工学院 经济与管理学院, 湖南 岳阳 414006
- 折叠
摘要
洞庭湖区是湖南省旅游战略发展要地,探究该区游客感知有利于提升目的地旅游形象.以洞庭湖区数字足迹为原始数据,运用文本分析法探究游客对洞庭湖区旅游的整体感知.研究发现,洞庭湖区旅游目的地整体形象较好;洞庭湖区游客多集中于岳阳市,常德市、益阳市等游客到访量较少.游客对洞庭湖区旅游发展的感知以积极情绪为主,整体满意度较高,也有游客认为旅游发展没有达到预期效果,体验感差.基于上述研究结果,提出丰富旅游产品业态、优化目的地旅游环境、深度开发旅游产品等建议,以期为洞庭湖区旅游发展提供新思路.
Abstract
The Dongting Lake area is a strategic tourism development site in Hunan Province.Exploring tourists'perceptions of the area is conducive to enhancing the tourism image of the destination.Taking the digital footprint of tourism in Dongting Lake area as the original data,we use text analysis to explore the overall perception of tourists on tourism in Dongting Lake area.The results show that:the overall image of Dongting Lake area tourism destination is good;tourists in Dongting Lake Area are mostly concentrated in Yueyang,with less tourist arrivals in Changde and Yiyang.Tourists'perception of tourism development in Dongting Lake area is mainly positive with high overall satisfaction,while some tourists think that tourism development has not achieved the expected effect and the experience is poor.Based on the results of the above study,we propose some suggestions such as enriching the tourism product industry,optimizing the destination tourism environment and in-depth development of tourism products and so on,in order to provide new ideas for the tourism development of Dongting Lake area.
关键词
数字足迹/社会网络分析/洞庭湖区/游客感知Key words
digital footprint/social network analysis/Dongting Lake area/tourists'perception引用本文复制引用
基金项目
湖南省研究生科研创新项目(CX20221240)
湖南理工学院研究生科研创新项目()
出版年
2024
NETL
NSTL
维普
万方数据