Research on Tourist Perception in Dongting Lake Area Based on Digital Footprint
The Dongting Lake area is a strategic tourism development site in Hunan Province.Exploring tourists'perceptions of the area is conducive to enhancing the tourism image of the destination.Taking the digital footprint of tourism in Dongting Lake area as the original data,we use text analysis to explore the overall perception of tourists on tourism in Dongting Lake area.The results show that:the overall image of Dongting Lake area tourism destination is good;tourists in Dongting Lake Area are mostly concentrated in Yueyang,with less tourist arrivals in Changde and Yiyang.Tourists'perception of tourism development in Dongting Lake area is mainly positive with high overall satisfaction,while some tourists think that tourism development has not achieved the expected effect and the experience is poor.Based on the results of the above study,we propose some suggestions such as enriching the tourism product industry,optimizing the destination tourism environment and in-depth development of tourism products and so on,in order to provide new ideas for the tourism development of Dongting Lake area.
digital footprintsocial network analysisDongting Lake areatourists'perception
NETL
NSTL
万方数据
维普
