首页|青年人才在网红村运营中的作用及其实现机制研究——基于行动者网络的视角

青年人才在网红村运营中的作用及其实现机制研究——基于行动者网络的视角

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近年来,我国许多地区的乡村物质环境建设取得了巨大的成就,但是这些美丽乡村普遍面临同质化严重、依赖政府财政投入、闲置资源无法有效盘活等难题,亟须借助乡村运营来突破发展瓶颈.基于行动者网络的视角,以浙江安吉红庙村"深蓝计划"项目为例,对青年人才引导下的行动者联盟构成及作用机制进行解析.研究表明:青年人才作为特殊行动者,引导村集体、村民、政府、游客、网民和社交平台等异质行动者,在虚实网络空间中通过转译完成了村庄存量资源到"现金流"资产的蜕变,展现出更好的内生性、灵活性和创造性,但同时也暴露了一系列问题.帮助青年人才等有为精英更好地"嵌入"乡村治理,壮大以村集体、村民为核心的内生力量将是乡村运营的重要议题.
The Role of Young Talents in the Web-Star Village and Its Realization Mechanisms:Based on the Actor-Network Theory
In recent years,the construction of rural material environments in many areas of China has made great achievements,but these beautiful villages are generally faced with the problems of serious homogenization,dependence on government financial investment,unused resources which can not be effectively revitalized,and so on,so it is urgent to break through the barriers to the development of the countryside with rural management.Based on the perspective of the actor network,this paper takes the"Deep Blue Plan"project in Hongmiao village,Anji county of Zhejiang province as an example to analyze the composition and mechanism of actor alliances guided by young talents.The study shows that young talents,with the role of special actors,guide such heterogeneous actors as village collectives,villagers,government,tourists,netizens,and social platforms to transform from village stock resources to"cash flow"assets through cyberspace,which shows better endogeneity,flexibility,and creativity,but also exposing a series of problems.In the future,how to help elites,especially young talents better"embedded"in rural governance,to strengthen the endogenous power of village collectives and villagers as the core will be an important issue of rural management.

actor-networkrural managementyoung talentweb-star village

张京祥、戚俏蓉

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南京大学 建筑与城市规划学院,南京 210093

行动者网络 乡村运营 青年人才 网红村

国家自然科学基金

52078245

2024

城市学刊
湖南城市学院

城市学刊

影响因子:0.246
ISSN:1672-1942
年,卷(期):2024.45(1)
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