摘要
智慧城市丰富了沉浸传播的实践形式,沉浸传播重构着城市的表达方式.相较于传统的城市形象传播,沉浸语境下的城市形象传播在时空、认知、情感三个维度都具有无可比拟的优势,同时在网络传输、终端单元、智能运用三个层面将时间、空间、情境、场合等场景要素融为一个以人为中心的动态环状结构.然而,沉浸语境下的城市形象传播在实践层面中仍存在传播内容同质、符号消费无序、情感体验粗浅等实然困境.为促进城市形象传播,可以从内容创新、价值引领与情感体验等维度展开应然进路实践.
Abstract
Smart cities enrich the practice forms of immersion communication,and immersion communication reconstructs the way of urban expression. Compared with traditional urban image communication,urban image communication under the immersion context has unparalleled advantages in three dimensions,i.e.,space-time,cognition,and emotion. At the same time,the scene elements such as time,space,situation,and occasion are integrated into a dynamic human-centered ring structure from the three aspects of network transmission,terminal unit,and intelligent application. However,urban image communication in the immersive context still faces the real dilemmas of homogeneous dissemination,disorderly symbol consumption,and superficial emotional experience in practice. To promote the communication of urban image,this paper further suggests that the necessary approach should be carried out from the dimensions of content innovation,value guidance,and emotional experience.
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