Urban Image Communication under Immersion Context:Transmission Mechanisms,Real Dilemmas and Strategies
Smart cities enrich the practice forms of immersion communication,and immersion communication reconstructs the way of urban expression. Compared with traditional urban image communication,urban image communication under the immersion context has unparalleled advantages in three dimensions,i.e.,space-time,cognition,and emotion. At the same time,the scene elements such as time,space,situation,and occasion are integrated into a dynamic human-centered ring structure from the three aspects of network transmission,terminal unit,and intelligent application. However,urban image communication in the immersive context still faces the real dilemmas of homogeneous dissemination,disorderly symbol consumption,and superficial emotional experience in practice. To promote the communication of urban image,this paper further suggests that the necessary approach should be carried out from the dimensions of content innovation,value guidance,and emotional experience.
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