International Chinese Education from the Perspective of Prestige Planning:An Empirical Study Based on the Language and Cultural Programs by Europe-based Chinese Education Agencies
Taking the official websites of Europe-based Chinese education agencies and their partners as the data sources,this paper rakes together 3228 news reports from 2018 to 2022.The analysis is done from 3 aspects,namely prestige planning on mode,function and image.The findings show that in terms of prestige planning on mode,Chinese promotion in Europe involves the cooperative efforts of a variety of actors,which may take place between different levels or nations.With respect to prestige planning on function,the Chinese education agencies have expanded the functional domains of Chinese,especially in education,media and book publishing.As for prestige planning on image,the Chinese education agencies have built up multiple images of Chinese and displayed its economic and cultural values.
Chinese Internatinal eduction in Europeprestige planninglanguage and cultural programs
NETL
NSTL
万方数据
