Integration of Nijigen Culture in Olympic Sports Games
With sports event live streaming and short video platforms diversifying their ways of content production,Nijigen has come to be a new perspective for young people to participate in and understand the Olympic Games.It is noteworthy that this year's Olympic Games have been integrated with Nijigen elements to varying degrees,a feature that has attracted more attention from"Generation Z".The fusion of Olympic sports and Nijigen culture has created an informa-tion interaction based on emotional identification and cultural resonance between the media,ath-letes,and spectators.Specifically,this interaction is reflected in several aspects:the media pro-moting Olympic sports culture through gamified communication;the athletes'self-expression a-ligning with Nijigen traits;spectators giving new meaning to Olympic Games through Nijigen kind of adaptations.The deep interaction between Nijigen culture and Olympic sports culture has not only enhanced the communication influence of competitive sports but has also shortened the distance between Nijigen culture and the mainstream culture.
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