Research on Livestreaming Marketing Strategy of Livestock Products in Digital Media Era
This paper discusses the key strategies of livestreaming livestock products in the era of digital media,focusing on the content strategy,anchor and team building strategy,supply chain and logistics strategy.In terms of content strategy,the importance of product display,breeding process display,cooking and eating demonstration and interactive link design are emphasized.Anchor and team building strategy focuses on the selection and training of professional anchors and the formation and collaboration of efficient teams.In the aspect of supply chain and logistics strategy,the concrete measures to strengthen supply chain management and logistics distribution optimization are put forward.
livestock productsLive marketingcontent strategyanchor and team buildingsupply chain managementlogistics distribution optimization
国家科技期刊平台
NSTL
万方数据
