The characteristics of entertainment system of cruise ship are expounded,the influence of operating factors on the design of entertainment system of cruise ship is analyzed in route attribute,brand positioning,and target population,and the development trend of entertainment system of cruise ship is analyzed.The research shows that it becomes the new design direction of entertainment system of cruise ship to comprehensively consider the needs of tourists and to make the customized design in the multiple dimensions.
关键词
邮轮/娱乐系统/运营因素/航线属性/品牌定位/目标人群
Key words
cruise ship/entertainment system/operating factor/route attribute/brand positioning/target population