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运营因素对邮轮娱乐系统设计的影响

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阐述邮轮娱乐系统特点,从航线属性、品牌定位和目标人群等方面分析运营因素对邮轮娱乐系统设计的影响,并分析邮轮娱乐系统发展趋势.研究表明,综合考虑游客需求、从多维度出发进行定制化设计成为邮轮娱乐系统设计的新方向.
Influence of Operating Factors on Design of Entertainment System of Cruise Ship
The characteristics of entertainment system of cruise ship are expounded,the influence of operating factors on the design of entertainment system of cruise ship is analyzed in route attribute,brand positioning,and target population,and the development trend of entertainment system of cruise ship is analyzed.The research shows that it becomes the new design direction of entertainment system of cruise ship to comprehensively consider the needs of tourists and to make the customized design in the multiple dimensions.

cruise shipentertainment systemoperating factorroute attributebrand positioningtarget population

陈建勇、郭涛、李凯、王楠、郑彬

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中船邮轮科技发展有限公司,上海 200137

中船邮轮产业发展(上海)有限公司,上海 200439

邮轮 娱乐系统 运营因素 航线属性 品牌定位 目标人群

2024

造船技术
中国船舶工业集团公司第十一研究所

造船技术

影响因子:0.161
ISSN:1000-3878
年,卷(期):2024.52(6)