自动化应用2024,Vol.65Issue(2) :27-29.DOI:10.19769/j.zdhy.2024.02.010

电力员工标签体系构建及应用场景

Construction and Application Scenarios of Electric Power Employee Label System

徐超 陈继宁 张丽梅 李权彦
自动化应用2024,Vol.65Issue(2) :27-29.DOI:10.19769/j.zdhy.2024.02.010

电力员工标签体系构建及应用场景

Construction and Application Scenarios of Electric Power Employee Label System

徐超 1陈继宁 2张丽梅 3李权彦1
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作者信息

  • 1. 国网江苏省电力有限公司营销服务中心,江苏南京 210019
  • 2. 国网宿迁供电公司,江苏宿迁 223800
  • 3. 北京国网信通埃森哲信息技术有限公司,北京 100052
  • 折叠

摘要

人才是企业发展的核心资源,深挖员工数据价值、赋能业务升级已成为企业可持续发展的关键.电网企业存在员工规模庞大、电力客户诉求多样的特点,需深度探索员工标签建设和应用,打造多元化人才梯队,以促进电网企业提质增效.以营销业务需求为导向,结合营销业务应用场景,规划设计覆盖全网员工的标签应用,支撑员工价值释放,助力公司营销业务数字化运营、智慧化服务、精益化管理.

Abstract

Talents are the core resources for the development of enterprises.Digging deep into the value of employee data and empowering business upgrading has become the key to sustainable development of enterprises.Power grid enterprises have the characteristics of a large scale of employees and diverse demands from power customers,will deeply explore the construction and application of employee labels,create a diversified talent pool,and promote the improvement of quality and efficiency of power grid enterprises.Guided by marketing business needs and combined with marketing business application scenarios,plan and design label applications that cover all employees on the network,support the release of employee value,and assist the company in digital operation,intelligent services,and lean management of marketing business.

关键词

大数据/标签体系/营销业务

Key words

big data/label system/marketing business

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出版年

2024
自动化应用
重庆西南信息有限公司

自动化应用

影响因子:0.156
ISSN:1674-778X
参考文献量8
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