Personalized Marketing Method Based on Power User Electricity Consumption Behavior Profiling
In response to the serious irrationality of existing power marketing methods in practical applications,which cannot meet the needs of users′ electricity load or cause serious waste of electricity resources,the theory of electricity user behavior profiling is introduced to carry out design research on personalized marketing methods.Generate feature labels by using electricity user behavior profiling.Combining t-SNE dimensionality reduction to extract daily typical loads.By adjusting the electricity prices during peak,valley,and regular periods,the goal of peak shaving and valley filling is achieved,and personalized electricity marketing is achieved.The results show that the power load provided by the new marketing method can fully meet the needs of users,reduce the waste of power resources,and promote the economic benefits of power enterprises.
power userprofilingmarketingpersonalizedelectricity consumption behavior
万方数据
维普
