摘要
为了更好地提升视听娱乐商家的经营能力,实现基于大数据和AI的视听娱乐商家智能运营服务,搭建了联网平台.该平台从数据采集、数据存储、数据计算、数据应用以及效果反馈上形成一个服务闭环.基于RFM、聚类、逻辑回归等算法模型对商家和用户进行智能分析和运营推荐,使用数据+算法技术助力商家运营.结果表明,该算法模型的输出在业务的实际应用中具有良好效果.
Abstract
In order to better enhance the operational capabilities of audio-visual entertainment merchant and achieve intelligent operation services based on big data and AI,a networked platform has been established.This platform forms a service loop from data collection,data storage,data calculation,data application,and effect feedback.Based on algorithm models such as RFM,clustering,and logistic regression,intelligent analysis and operational recommendations are conducted for merchants and users,using data+algorithm technology to assist merchant operations.The results indicate that the output of the algorithm model has good performance in practical business applications.
NETL
NSTL
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