大数据视域下电网营销管理的研究
Research on Power Grid Marketing Management from the Perspective of Big Data
王潇笑1
作者信息
- 1. 国网西安市临潼区供电分公司,陕西 西安 710000
- 折叠
摘要
在大数据时代的浪潮下,作为实现电力行业市场化、服务个性化的关键环节,电网营销管理的重要性越发凸显.基于此,探究大数据视域下电网营销管理,分析大数据视域下电网营销管理的问题,并给出大数据视域下电网营销管理的策略,以期促进电力行业创新发展,满足社会和消费者需求.
Abstract
In the era of big data,as a key link in achieving marketization and personalized services in the power industry,the importance of power grid marketing management has become increasingly prominent.Based on this,this study explores the marketing management of the power grid from the perspective of big data,analyzes the problems of marketing management in the power grid from the perspective of big data,and provides strategies for marketing management in the power grid from the perspective of big data,in order to promote the innovative development of the power industry,meet the needs of society and consumers.
关键词
大数据/电网营销/电力行业Key words
big data/power grid marketing/power industry引用本文复制引用
出版年
2024
NETL
NSTL
万方数据