Research on Power Grid Marketing Management from the Perspective of Big Data
In the era of big data,as a key link in achieving marketization and personalized services in the power industry,the importance of power grid marketing management has become increasingly prominent.Based on this,this study explores the marketing management of the power grid from the perspective of big data,analyzes the problems of marketing management in the power grid from the perspective of big data,and provides strategies for marketing management in the power grid from the perspective of big data,in order to promote the innovative development of the power industry,meet the needs of society and consumers.