Innovation Analysis of Electric Power Marketing Service in Internet Era
In the internet age,with the rapid development of information technology,consumer demand and market dynamic changes,consumers expect more diversified and personalized service,and the traditional electric power marketing model can no longer meets existing needs.This paper aims to explore the influence of the Internet age of electric power marketing service mode and the necessity of innovation transformation.This paper analyzes the current situation and the main challenges of the power industry under the wide application of Internet technology.Combined with the plight of business promotion and the demand of user experience,further proposed targeted including strengthening integration of electricity mode,strengthen network interactive marketing and use of big data precision marketing innovation,such as the technology innovation and service mode optimization,improve service efficiency and user experience,so as to enhance the market competitiveness of the electric power industry and sustainable development ability.
internet eraelectricity marketingbig datapersonal privacysatisfaction
NETL
NSTL
万方数据
