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大数据背景下的电力营销信息管理平台设计

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电力系统是国家基础设施的核心部分,亦是推动经济持续增长的关键动力。作为电力企业的重要业务,电力营销的成功与否直接关系到企业的盈利能力和市场竞争力。在当前的智能信息时代背景下,电力企业信息化建设的步伐不断加快,为电力营销带来了新的机遇和挑战。通过实现电力营销的标准化和统一管理,可以显著提升工作效率,优化资源配置,实现经济效益的最大化。特别是在智能网格环境的支撑下,电力营销信息管理平台的发展日益成熟,能够实时分析和处理海量数据,为决策层提供精准的市场信息,并通过自动化的流程管理,减少人为错误,提高服务质量。
Design of Power Marketing Information Management Platform Under the Background of Big Data
The power system is the core part of national infrastructure and a key driving force for sustained economic growth.As an important business of power enterprises,the success or failure of power marketing is directly related to the profitability and market competitiveness of the enterprise.In the current era of intelligent information,the pace of information construction in power enterprises is constantly accelerating,bringing new opportunities and challenges to power marketing.By implementing standardization and unified management of electricity marketing,work efficiency can be significantly improved,resource allocation can be optimized,and economic benefits can be maximized.Especially with the support of intelligent grid environment,the development of power marketing information management platform is becoming increasingly mature.It can process and analyze massive data in real time,provide accurate market information for decision-makers,and reduce human errors and improve service quality through automated process management.

big datapower marketinginformation management platform

刘晓芸、李治坤

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国网武威市凉州区供电公司,甘肃 武威 733000

大数据 电力营销 信息管理平台

2024

自动化应用
重庆西南信息有限公司

自动化应用

影响因子:0.156
ISSN:1674-778X
年,卷(期):2024.65(z1)