电动牙刷作为一种新时代的口腔清洁神器,已经逐渐走入了大众的视野.为了探寻外观设计对消费者购买力的影响.此次研究针对女性目标用户,提出了一种基于保护动机理论的电动牙刷优化设计.通过问卷调查、因子分析、聚类分析等方法提取了高频意向词汇和颜色材质工艺(Color Material Finishing,CMF)设计要素,并结合正交实验和多元回归构建了电动牙刷的外观设计方案,最后进行设计评估.实验结果表明,此次研究总结的样本9的回归系数常数最高为5.17.且电动牙刷优化设计方案平均分最高为4.32,口腔清洁效果综合得分7.21.综上所述,此次研究提出的基于保护动机理论的电动牙刷优化设计更受女性消费者的喜欢,同时也为电动牙刷的优化设计提供了新的理论基础.
Study on optimal design of electric toothbrush based on protective motivation theory and its influence on oral health
As a new era of oral cleaning artifact,electric toothbrush has gradually entered the public's vision.In order to explore the influence of appearance design on consumer purchasing power.In this study,an optimal design of electric toothbrush based on protective motivation theory was proposed for female target users.Through questionnaire survey,factor analysis,cluster analysis and other methods,high-frequency intention words and Color Material Finishing(CMF)design elements were extracted,combined with orthogonal experiment and multiple regression to construct the appearance design of electric toothbrush,and finally the design evalua-tion.The experimental results show that the maximum regression coefficient constant of sample 9 summarized in this study is 5.17.The average score of the optimal design of electric toothbrush was 4.32,and the overall score of oral cleaning effect was 7.21.To sum up,the optimal design of electric toothbrush based on protection motivation theory proposed in this study is more popular with female consumers,and also provides a new theoretical basis for the optimal design of electric toothbrush.
electric toothbrushprotective motivation theoryCMF designkansei engineeringimage vocabulary
万方数据
维普
