摘要
伴随着新媒体技术的深入发展,电视媒体融合力度加强.在当今信息大爆炸时代,受众如何选择接受有价值的信息,关键在于电视新闻报道的创新性,电视新闻如何创新报道方式和内容形式,生产出有吸引力的产品提供给受众是亟需讨论的话题.通过对媒介融合做出定义,从媒介融合类型出发,创新电视节目形式实现高质量发展,积极借鉴新媒体技术手段,变革新闻节目传播方式以便更好迎合多元受众需求.
Abstract
With the deepening development of new media technology,the integration of television media is strengthening.In today's era of information explosion,the key to how audiences choose to accept valuable information lies in the innovation of television news reporting.It is urgent to discuss how television news innovates in reporting methods and content forms to pro-duce attractive products for the audience.This article defines media convergence and explores innovative television program formats to achieve high-quality development.It actively draws on new media technology methods to transform the communi-cation methods of news programs to better meet the diverse needs of the audience.
NETL
NSTL
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