Analyzing Constructive"Internet Celebrity"Documentaries from the Perspective of Weak Communication Theory:A Case Study of"Bureau Directors Following Procedures"
The first episode of the TV documentary series"I Serve the People:Bureau Directors Following Procedures"fea-tures a segment where a deputy director delivers food,which has gained widespread attention online and predominantly posi-tive social feedback,demonstrating high"constructiveness"and showcasing elements of weak communication philosophy.This paper explains the constructive significance of"internet celebrity"documentaries from the perspective of constructive news.It employs weak communication theory to analyze the reasons behind the video's widespread dissemination,while i-dentifying weaknesses in the series,such as the lack of personalization in organizational communication,incomplete identity transformation,and the limited universality of the topics.The paper suggests that media products should consciously and rea-sonably apply weak communication theory throughout the entire production and broadcasting process:identifying common concerns of the national audience during the preliminary topic selection;bridging the gap between the powerful and the pow-erless through"personalization of organizational communication"and"weak communication"during content creation;and using a"sense of the internet"to achieve resonance with the broader online community during social media promotion.
constructivenessdocumentaryweak communication"Bureau Directors Following Procedures"
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