摘要
从马匹养殖及繁育、马产业协会与合作社、马产品生产与开发、马文化体育旅游业等四个方面梳理总结了锡林郭勒盟马产业发展现状,指出草原生态保护和草场可持续利用、马匹饲养繁育、马产品精深加工、市场化程度、马文化体育赛事与旅游业融合、宣传策略、效果等六个方面存在的问题,从政府层面、企业层面、社会层面三个维度提出了改进建议.
Abstract
This study reviews and summarizes the current state of the horse industry in Xilingol League from four aspects:horse breeding and reproduction,horse industry associations and cooperatives,horse product production and development,and the horse-related cultural,sports,and tourism sectors.It identifies issues in six areas,including grassland ecological protection and sustainable pasture utilization,horse breeding,deep processing of horse products,marketization,the integra-tion of horse culture,sports events,and tourism,as well as promotional strategies and their effectiveness.Recommendations for improvement are proposed from three dimensions:government,enterprise,and society.