摘要
部分影视作品在赢得高票房和高口碑的同时,也在互联网传播中引发了"二创"风潮.网络模因效应下大量的"二创"作品涌现,形成了"二创"自身的话语体系,推动互联网观众群体与电影创作者之间的双向互动.本文以《流浪地球2》为范本,对视频"二创"进行讨论,认为根据影视行业经验以及一般社会观察,"二创"作品通常能够持续带动流量和引发新的关注,有利于推动电影作品传播和后续发展;从文学意义角度解读,"二创"现象让作品在传播中不断获得新的意义;从著作权法角度观察,"二创"则涉及权利保护与合理使用的冲突.
Abstract
While some film and television works achieved high box office sales and critical acclaim,it also sparked a wave of"secondary creation"in internet communities.Driven by internet meme effects,numerous secondary creation emerged,establishing their own discourse system and promoting interactive engagement between internet audiences and the film creators.This article takes"The Wondering Earth Ⅱ"as a model to discuss the"second creation",and argues that according to experiences in the film industry and general social observations,secondary creation can typically continue to drive traffic and generate new interest,benefiting the film's dissemination and subsequent development.From a literary perspective,secondary creation continuously imbue the work with new meanings during its transmission.From the standpoint of copyright law,secondary creation involve a conflict between rights protection and fair use.
关键词
《流浪地球2》/网络模因/二创/法律边界/合理使用Key words
"The Wandering Earth Ⅱ"/internet memes/secondary creation/legal boundaries/fair use引用本文复制引用
出版年
2024
NETL
NSTL
万方数据