中国质量与标准导报2023,Issue(3) :22-26.

基于Kano模型的品质消费环境指标体系构建

Construction of Quality Consumer Environment Index System Based on Kano Model

朱婕 谭娜
中国质量与标准导报2023,Issue(3) :22-26.

基于Kano模型的品质消费环境指标体系构建

Construction of Quality Consumer Environment Index System Based on Kano Model

朱婕 1谭娜1
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作者信息

  • 1. 上海市质量和标准化研究院
  • 折叠

摘要

随着经济的发展和消费水平的提高,人们对商品品质和服务品质的要求越来越高.建立品质消费环境评价指标体系,对于评价消费环境的水平、提升消费品质、促进消费升级和扩大内需具有重要意义.本文提出了一种基于Kano模型的品质消费环境指标体系的构建方法,为品质消费环境评价指标选取和评价方法等方面提供了有效的指导和决策参考.

Abstract

With the development of the economy and the improvement of consumer consumption levels,people's demands for the quality of goods and services are becoming higher and higher.The establishment of a quality consumption environment evaluation index system is important for evaluating the level of the consumption environment,improving the quality of consumption,promoting consumption upgrading and expanding domestic demand.This paper proposes a method for constructing a quality consumption environment index system based on the Kano model,which provides effective guidance and decision-making reference for the selection of quality consumption environment evaluation indexes and evaluation methods.

关键词

Kano模型/品质消费/指标体系/评价指标

Key words

Kano model/quality consumption/index system/evaluation index

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出版年

2023
中国质量与标准导报
中国质检出版社(中国标准出版社)

中国质量与标准导报

影响因子:0.085
ISSN:1004-1575
参考文献量5
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