China's economy is undergoing rapid transformation.The current competition among enterprises is not only the competition of technology and product quality,but also the competition of brands.Brand building has increasingly become a major strategic issue.The Yangtze River Delta region is one of the regions with the most active economic development,the highest degree of openness,and the strongest innovation capability in China.With the development of the integrated economy of the Yangtze River Delta,the Yangtze River Delta economy has entered the era of brand economy.Based on the research of the construction background and implementation effect of the Yangtze River Delta regional brand"Jiangsu Premium Brand","Zhejiang Made","Shanghai Brand"and"Anhui Quality Brand",this paper is guided by the issues and needs of integrated brand construction in the Yangtze River Delta region,and proposes strategies for brand integration construction in the Yangtze River Delta region from the perspective of the core spirit of quality brand improvement,so as to enhance the overall competitiveness of the region.
关键词
标准化/江苏精品/区域品牌建设
Key words
standardization/Jiangsu Premium Brand/regional brand building
维普
万方数据