中国质量与标准导报2023,Issue(3) :51-55.

"陇字号"区域品牌建设评价认证策略的分析与研究

Analysis and research on evaluation and certification strategy of"Long Brand"regional brand construction

梁彤 马明荣
中国质量与标准导报2023,Issue(3) :51-55.

"陇字号"区域品牌建设评价认证策略的分析与研究

Analysis and research on evaluation and certification strategy of"Long Brand"regional brand construction

梁彤 1马明荣1
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作者信息

  • 1. 甘肃省标准化研究院
  • 折叠

摘要

为落实品牌建设和质量强省工作,大力实施品牌发展战略,加快建立和完善品牌建设、培育及评价体系,助推"甘肃产品"向"甘肃品牌"转型升级,促进区域经济社会高质量发展.本文提出"陇字号"区域品牌的标准化建设策略.

Abstract

In order to implement the work of brand construction and strong quality province,vigorously implement the brand development strategy,accelerate the establishment and improvement of brand construction,cultivation and evaluation system,promote the transformation and upgrading of"Gansu products"to"Gansu brand",and promote the high-quality development of regional economy and society.This paper puts forward the standardization construction strategy of"Long Brand"regional brand.

关键词

陇字号/区域品牌建设/标准化/品牌认证

Key words

Long Brand/regional brand construction/standardization/brand certification

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基金项目

202甘肃省知识产权计划项目(22ZSCQ007)

出版年

2023
中国质量与标准导报
中国质检出版社(中国标准出版社)

中国质量与标准导报

影响因子:0.085
ISSN:1004-1575
参考文献量5
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