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设计师品牌--家具行业的新生力量

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随着国内经济社会的不断发展。家具领域内的许多设计师开始选择创业,涌现了越来越多的原创设计师品牌,在设计质量和商业表现上都达到了新的高度。笔者通过长期观察以及对几个重点研究品牌进行电话访谈,加以大量的桌面调研和实地考察等方法对该领域进行了深入研究。发现了设计师品牌对于生产和设计质量的高要求、高标准,对于传统文化延续设计的坚持,以及生于互联网时代下的灵活营销策略和工作模式等特点。
The Observation Of Design Education O
With the development of economic and social, many designers choose to venture in the field of furniture. More and more original designer brands could be found in the market. They have reached new heights in terms of design quality and business performance. Through research methods like long-term observation ,telephone interview, desktop research and so on The author found that designer brands have high standards for their products ' design and manufacture quality, and they also value a lot of the traditional culture in their design, and they have quite flexible sales strategy in the age of internet, etc.

designer’s brandfurnituredesign

张博雅、鮑懿喜

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江南大学设计学院,江苏 无锡 214122

设计师品牌 家具 原创

2015

中国包装工业
中国包装总公司

中国包装工业

影响因子:0.733
ISSN:1006-4621
年,卷(期):2015.(6)
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