With the development of economic and social, many designers choose to venture in the field of furniture. More and more original designer brands could be found in the market. They have reached new heights in terms of design quality and business performance. Through research methods like long-term observation ,telephone interview, desktop research and so on The author found that designer brands have high standards for their products ' design and manufacture quality, and they also value a lot of the traditional culture in their design, and they have quite flexible sales strategy in the age of internet, etc.