The main regional brand building in China adopts the approach of"standard+certification".By establishing the standardization system with regional characteristics,third-party certification and evaluation activities are carried out on this basis.The design of standards system for regional brands often integrates standards for management and products.Management standards are oriented to enterprises,demonstrate the core elements of regional brand building,and are often published in the form of local standards;product standards are oriented to products,focusing on the quality level and production factors,the type of which varies.This paper compares and analyzes the differences of product-oriented evaluation standards in the current regional brand building activities in China,providing reference for the exploration and practice of regional branding in other regions nationwide.
维普
万方数据