Standardization Facilitates Building Hubei's Regional Public Brand "Qianjiang Crayfish"
Under the direction of the provincial Party committee and government of Hubei,and with the support of relevant provincial departments,the crayfish industry in Qianjiang has explored the development path of"prospering the industry by crayfish".This paper studies the standardization of the whole industry chain of crayfish in Qianjiang city.Starting from the new situation of Hubei's construction of a new development pattern pilot,the entire planning should be made from aspects of promoting standardization achievements,strengthening the industrial basis,improving the standards system,and enhancing brand management,striving to build Hubei's regional public brand"Qianjiang crayfish.
standardizationstandards systemregional public brandbrand development