A Study on the Current Situation of Popular Science of the Wechat Public Account in District-level Disease Prevention and Control System in Shanghai
OBJECTIVE To Analyze the current situation of releasing popular science in the Wechat public account of District-level Disease Prevention and Control System in Shanghai to provide a basis for better communicating and creating innovative works by new media.METHODS Getting and analyzing works information of 16 District-level Disease Prevention and Control System in Shanghai by python in 2023.RESULTS In 2023,the 16 district-level Centers for Disease Control(CDCs)sent out 4 017 original all-type information,of which 1 587 were work dynamics,accounting for 39.51%;613 were related to party,union,and workers'federation,accounting for 15.26%;1 817 were health promotion and education articles,accounting for 45.23%.Among them,the total readership of health promotion and education articles was 3 067 811,with an average readership of 1 688.The two districts with the highest readership of health promotion and education articles were Pudong CDC and Baoshan CDC.Among the health promotion and education content,90.97%was directly related to the routine work of CDCs,including chronic infectious diseases,acute infectious diseases,chronic diseases,vector control and disinfection,health education,school hygiene,and the five major hygiene campaigns.CONCLUSION In the internet era,as one of the important means of health science popularization was become a main position of publishing health science popularization works of CDC.But on the whole,the innovation is insufficient,there is a homogenization phenomenon and the reading amount of popular sciences were generally not high.In the future,exploring the characteristic positioning of each district to create the difference of popular science works may be a feasible way to improve the readability of popular science works and make healthy popular science sustainable development.In addition,accelerating talent training is the source of scientific science innovation.
InternetWechat public accountheath educationstudy on the current situationhomogenizationpopular science
万方数据
维普
