Research on Innovative Practice of Employment and Entrepreneurship Education Models in Universities under the Concept of Customer Experience Management
Research on Innovative Practice of Employment and Entrepreneurship Education Models in Universities under the Concept of Customer Experience Management
Customer experience management is a customer management method aimed at strategically managing customer experience to increase revenue and asset value for enterprises.With the continuous transformation of economic forms,the consumption level of the Chinese people is shifting from the practical level to the experiential level.In such a social situation,although universities are non-profit organizations,the demand for a sense of learning experience from students and parents is also increasing synchronously.Innovation and entrepreneurship education is an important part of talent cultivation in schools,and employment education is the main guarantee for the quality of talent exports.The education level of both ensures a good learning experience and high-quality employment prospects for students,which helps universities form a virtuous cycle of"Enrollment-Education-Employment".In this process,customer experience management can become a powerful tool for universities to improve the quality and management level of career and entrepreneurship education.
关键词
客户体验管理/就业创业管理/创新创业/就业育人
Key words
Customer experience management/career services/innovation and entrepreneurship/practical research
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