Study on the Behavior of Participating in Basic Endowment Insurance for Young Net Workers in New Form of Employment Based on TPB Framework——Micro-empirical Study Based on Questionnaire Survey
Based on TPB,the SEM was used to analyze the influence of attitude,subjective norms and perceived behavioral control on the willingness and behavior of young net workers to participate in basic endowment insurance.It is found that the negative attitude and the influence of three-dimensional covari-ation bring the risk of social public opinion.Demonstrative norms bring great external pressure on the willingness,practitioners also pay more attention to the acceptability of payment time,the convenience of procedures,the affordability of fees and the availability of insurance information.The willingness has a significant predictive effect on whether they participate in the insurance,but individual and employ-ment factors also have different significant impacts on practitioners'choice of insurance.We should im-prove the awareness of young people and guide them to participate in insurance in an orderly way.
new form of employmentbasic endowment insuranceyoung net workersTPBSEM
NETL
NSTL
万方数据
