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制造"想象之场":网红旅行地的媒介凝视、地方想象和意义生产

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媒介旅行已深度嵌入整体生活体验中,文化和旅游融合发展更是大势所趋.以电视剧《去有风的地方》为例,引入"想象之场"的概念,揭示"电视剧—新媒体—观众/游客"等多元主体如何呈现、想象和形塑大理这一网红旅行地的"实在性""象征性"和"功能性"属性.研究发现,依托大理制造的"想象之场",既是传统与现代相遇的"物理之场",也是视觉与故事融合的"叙事之场".它是理想乡村的想象性重建,呈现的是世相百态,折射的是平凡自我;它尝试消解社会的加速结构,疗愈焦虑的心灵,也吸引公众去往远方,在地打卡.在合力制造"想象之场"的循环过程中,公众媒介凝视的是其"实在性",叙事运输后集体想象的是其"象征性",两者最终为实现"功能性"服务."想象之场"通过故事和想象强化大理的"精神乌托邦"意象,其中涌动着抵抗加速社会的力量,重塑青年群体的希望和韧性,更描绘出乡村振兴和文旅融合发展的美好蓝图.
Creating"Places of the Imagination":Media Gaze,Place Imagination and Meaning Production in Internet Celebrity Travel Destinations
Media travel has been deeply embedded in our overall life experience,and the integrated develop-ment of culture and tourism is the general trend.Taking the Tv series Meet Yourself as an example,this paper introduces the concept of"Places of the Imagination",and reveals how multiple subjects present,imag-ine and shape the"reality","symbolism"and"functionality"of Dali.We find that the"place of the imagina-tion"is a physical place where tradition and modernity meet.It is also a narrative place where vision and sto-ries are integrated.It is an imaginative reconstruction of an ideal village,reflecting the ordinary self.More importantly,it tries to dispel society's accelerated structure,heals the anxious status,and attracts the public from online gazing to local travel.In the cyclical process of jointly creating the"Places of the Imagination",what the public stares at is its"reality",and what the collective imagination after the narrative transportation is its"symbolism",both of which ultimately serve to achieve"functionality".The"Places of the Imagina-tion"strengthens the image of Dali's"spiritual utopia"through stories and imagination.It is filled with the power to resist the accelerating society and reshape the hope and resilience of the youth group.It also depicts a beautiful blueprint for rural revitalization and integrated development of culture and tourism.

Places of the Imaginationmedia gazenarrative transportationfunctionalitymeaning production

何啊龙、朱丽丽

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南京大学新闻传播学院(江苏 南京 210023)

想象之场 媒介凝视 叙述运输 功能性 意义生产

国家社会科学基金

23BXW116

2024

中国地质大学学报(社会科学版)
中国地质大学

中国地质大学学报(社会科学版)

CSTPCDCSSCICHSSCD北大核心
影响因子:1.69
ISSN:1671-0169
年,卷(期):2024.24(2)
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