Framing Contest and Crisis Direction:Public Choice under the Influence of Time-space,Form and Preference
After a crisis,relevant parties engage in framing contest with the public as the face,attempting to maximize public recognition and gain initiative in crisis response and handling.However,current research on framing contest overlooks public choice and lacks a dynamic examination from framing contest to crisis direc-tion.This study starts from the key intermediary of public choice and selects the Yangguan Forest Farm inci-dent in Gansu Province as a typical case.Based on the presentation and analysis of the case,an integrated model of the relationship between framing contest,public choice,and crisis direction is constructed.Research has found that the spatiotemporal context of sensemaking,the formal differences in sensegiving,and the inherent preference for differential trust affect the public's judgment of crisis presence or absence,the authenticity of evidence,and the judgment of good or evil of the subject.These three judgments work together to generate public choices and establish a dominant framework.The dominant framework that car-ries public attention is the target and important reference for resolving crises,providing a basis and direction for political accountability and policy change,thus effectively affecting the direction of crises.The study pro-vides a suitable entry point for opening up the black box of the impact of framing contest on crisis direction,which helps to deepen crisis managers'understanding of the relationship between framing contest,public choice,and crisis direction.
万方数据
维普
