Research on Marketization of Forest Ecological and Cultural Products——Basic Content,Operation Mechanism,and Realization Path
Forest ecological and cultural products are spiritual and material products with the theme of harmony between human beings and nature,reflecting the ecological content of the forest.The marketization of forest ecological and cultural products is essentially the process of valorization and monetization of forest ecological and cultural resources.The article analyzed the operation mechanism of the marketization of forest ecological cultural products from four dimensions of price,supply and demand,competition,and macro-control respectively,pointed out that the marketization of forest ecological cultural products is facing the key problems of uncertainty of property rights of resources,difficulties in value accounting,complexity and multi-dimensionality of product price composition,and insufficient dissemination and influence,and then put forward the way of realizing the marketization management of forest ecological cultural products:①Sound policies and regulations,doing a good job at top-level design and basic guarantee.②Establish a market trading system with clear property rights and scientific value assessment.③Improve the incentive system and enhance the supply capacity of forest ecological and cultural products.④Innovate the dissemination methods of forest ecological culture and actively guide green consumption.
forestecological and cultural productsmarket mechanismrealization path
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