Fuji apple is the main cultivated apple variety in China.Consumers deeply love Fuji apple for the outstanding characteristics of sweet and sour taste,storage resistance,etc.However,the promotion and utilization mode has a great impact on the price of apple.This research analyzed the sales price and planting income of 8 kinds of Fuji apple utilization modes,such as cream Fuji,late picking snow Fuji,art apple,functional fruit,Rust fruit,and different varieties mixing and matching,so as to provide reference for differentiated and high-value utilization of Fuji apple.