Logistics Cooperation and Operations Decision of fresh E-commerce Supply Chain Considering Random Demand
Logistics drives the operation of fresh products e-commerce supply chain.During the logistics process of fresh products from fresh product supplier to consumers,various suppliers can provide fresh-keeping logistics services.Third-party logistics providers can act as service providers and operate fresh-keeping logistics services independently.Logistics providers can cooperate with fresh product suppliers to jointly operate fresh-keeping logistics services.It is also a new trend for some fresh e-commerce platforms to build logistics networks.How do the supply chain members of fresh e-commerce supply chain choose among the above three logistics cooperation modes?To solve the problem,it focuses on the logistics cooperation model of fresh e-commerce supply chain in this paper,and a Stackelberg game model is established.Our supply chain model is composed of the fresh product supplier,the fresh e-commerce platform,the logistics service provider and consumers.We marked the independent operation mode of logistics provider as Mode A,the cooperation mode between logistics provider and fresh product supplier as Mode B,and the cooperation mode between logistics provider and fresh e-commerce platform as Mode C.The product price,product freshness and product demand of the three modes are compared,and the predicted value of product demand and the preference of cooperation mode of supply chain members is studied by numerical simulation.The results show that logistics cooperation can definitely improve the retail price of products and delivery freshness of the products.When the logistics provider operate independently,the order quantity of the fresh e-commerce platform should be very small,because it has to bear too much ordering cost.When logistics provider cooperates with fresh supplier or fresh e-commerce platform,the e-commerce platforms can increase the order quantity of products.When consumers are not sensitive to the price of a product,but sensitive to the freshness of a product,it is easy for supply chain members to collaborate.To achieve cooperation,members of the supply chain need to negotiate to determine the proportion of benefit distribution.
E-commerce of fresh agricultural productsrandom demandfresh-keeping effortlogistics cooperationStackelberg game
万方数据
维普
