The Evolutionary Game Logic of the Improvement of Quality and Safety Awareness of Food Enterprises——Based on the Repeated Purchase Behavior of Consumers in the Dairy Industry
Under the new development pattern of"double reunification",my country's food safety issues have received higher social attention.In the environment of social governance,the dairy industry still has many hid-den safety hazards.The lack of awareness of quality and safety in food companies is the fundamental reason for the existence of risks.In order to explore the internal driving force for the improvement of the quality and safety awareness of food companies,this article is based on the two-phase consumer purchase market,through the analysis of the evolutionary game process of dairy companies,source suppliers,government regulatory agen-cies,self-media,and consumers.Construct a micro-equilibrium model of dairy enterprises under the profit-seeking motive.On this basis,the economic and social benefits brought about by changes in corporate quality and safety awareness are further observed through market simulation.The research results show that:①In a certain social co-governance market environment,the improvement of quality and safety awareness has a posi-tive effect on the market profit of food companies.②For food companies that adopt technological innovation and development strategies,improving quality and safety awareness will bring higher economic benefits.③There are roles of complementarity and substitution between social supervision subjects,and the complementary relationship between government departments and self-media＞substitution relationship.④The elasticity of consumer demand,the increase in government supervision and the influence of the media will expand the economic benefits brought by enterprises to enhance their awareness of quality and safety.
dairy productsfood safetyrepeated purchasesquality and safety awareness
NETL
NSTL
万方数据
