首页|考虑订单偏好的外卖众包配送优化策略研究

考虑订单偏好的外卖众包配送优化策略研究

扫码查看
随着外卖这一共享经济模式的逐步发展,现在的外卖已由原本的市场扩张阶段转为提升服务质量的内涵式发展阶段。本文关注于现行主流外卖配送中的移动众包配送模式,探讨考虑订单目的地偏好的外卖众包配送策略的优化。建立了考虑配送系统服务速度、配送员个人总收益和顾客等待时长为优化目标的三个模型,并设计算例对模型进行验证,针对订单匹配范围半径、理想订单分配率以及配送员的基础收益等参数,探讨满足顾客等待时长最小化、配送员收益最大化的配送系统优化策略。仿真结果表明,本文基于排队论提出的模型能够较好地刻画实际外卖众包配送特征,相关结论对外卖行业的运营管理具有理论价值和现实意义。
Research on Optimization Strategy of Food Delivery Crowdsourcing Delivery Considering Order Preference
With the gradual development of the sharing economy model of food delivery,the current food delivery has changed from the original stage of market expansion to the connotative development stage of improving service quality.The mobile crowdsourcing distribution model in the current mainstream food delivery is focused on,and the optimization of the takeaway crowdsourcing distribution strategy is discussed considering the order destination preference.Firstly,three models are established that consider the service speed of the distribution system,the total income of the distributor and the waiting time of the customer as the optimization goals.Secondly,a calculation example is designed to verify the model.According to the order matching range radius,the ideal order distribution rate and the delivery staff's basic income and other parameters,the optimiza-tion strategy of the delivery system to minimize the waiting time of customers and maximize the income of the delivery staff is discussed.The simulation results show that the model proposed in this paper based on queuing theory can better describe the characteristics of actual food delivery crowdsourcing,and the relevant conclusions have theoretical value and practical significance in the operation and management of the food delivery industry.

food deliverycrowdsourcing deliverymatching of supply and demandefficiencyqueuing theory

陈星光、李心宇、程鲁强

展开 >

江汉大学商学院,湖北 武汉 430056

江汉大学智能决策研究所,湖北 武汉 430056

武汉城市圈制造业发展研究中心,湖北 武汉 430056

外卖 众包配送 供需匹配 效率 排队论

国家自然科学基金项目国家自然科学基金项目

7217110271471084

2024

中国管理科学
中国优选法统筹法与经济数学研究会 中科院科技政策与管理科学研究所

中国管理科学

CSTPCDCSSCICHSSCD北大核心
影响因子:1.938
ISSN:1003-207X
年,卷(期):2024.32(6)