Behavior-based Pricing of Green Product Supply Chain in Different Channels Considering Consumer Preference Differences
A comparative analysis of different behavioural pricing strategies is conducted for green product sup-ply chains(GPSCs).It is assumed that there are two types of consumers with different preferences for green products in the market.A two-stage game model of GPSCs and non-GPSCs under three pricing strategies is constructed and the impact of different pricing strategies on GPSCs is compared.It is found that behaviour-based pricing(BBP)can promote the improvement of the level of greenness and that the growth rate of the level of greenness is the fastest under the strategy with retailer BBP.Under each BBP strategy,the pricing strategy for green products in different sales stages is affected by factors such as the rate of consumers with no difference in preferences,the cost coefficient of the level of greenness,and the sensitivity coefficient of the level of green-ness.BBP is beneficial for improving the profit growth rate of green product retailers with a decrease in the rate of consumers with no difference in preferences.
behaviour-based pricinggreen productsupply chaindifferences in consumer preferences
万方数据
维普
