The development of the nuclear industry is inseparable from the support of the public.The nuclear science popularization needs to close to the public life for enlarging influence of publicity.The booming cultural and creative industry has gradually been incorporated into the spread of nuclear science popularization.The com-bination of nuclear science popularization and cultural and creative products is able to form the ecological chain which will make nuclear science popularization have a greater impact.This paper will study and discuss how to build the ecological chain of nuclear popular science & cultural and creative products,and summarizes the char-acteristics and pain points by analyzing the situation of nuclear science popularization creative products in China at present.Aim to build the brand of nuclear science popularization & culture,we combine design and market-ing,explore ways to build an ecological chain of nuclear science popularization &cultural and creative products,and generate series of suggestions.
nuclear popular sciencecultural creativeecological chainpublic communication
NETL
NSTL
万方数据
