Research on the influence factors of the social media on the fertility intention of the residents in Greater bay area under the three-child policy
Objective:To explore the influence of the social media on the fertility intentions and its related factors of the residents in Greater bay area under the three-child policy.Methods:A self-designed questionnaire was used in this in-vestigation.From November 2021 to September 2022,the people of childbearing age in 9 cities of the Greater bay area were randomly selected in this investigation.The content of the investigation included the general demographic data and the social media used situation,as well as the fertility intention and its possible influencing factors of the residents in the Greater bay area under the three-child policy.Results:A total of 3656 questionnaires were distributed and 3556 val-id questionnaires were returned,with an effective rate of 97.3％.Among them,there were 318(8.9％)residents with-out the intention of any child,782(22.0％)residents with the intention of one child,2085(58.6％)residents with the intention of two children and 371(10.4％)residents with the intention of three or more children.Among the residents who planned to have child within three years,the proportion(38.0％)of the respondents with one child was significantly higher than that(15.2％)of the respondents with two children(P＜0.001).There was significant differ-ence in the ideal number of children among the residents with different age,between the residents with different gen-der,among the residents with different education levels,among the residents with different marital status,among the residents with different household registration situations,among the residents with different job nature,among the residents with different family annual household income and among the residents with different social media used time(P＜0.05).The social media used of the residents had greater impact on their fertility intention,logistic regression model analysis showed that the duration of the social media used of the residents was correlated with their ideal number of children.Conclusion:The residents in Greater bay area have strong intention to the second child,but have low in-tention to the third child.The fertility intention of the residents is related to their social media used situation,and which is also affected by their family planning,age,education level,annual family income and job stability,and so on.The government should pay attention to the impact of the social media used of the residents on their fertility intention,so as to improve the fertility intention.
Resident in Greater bay areaFertility intentionSocial mediaInfluence factor
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