摘要
本研究通过梳理国外及我国现阶段对电子烟的干预政策,基于4P理论探讨国外电子烟干预政策对我国的启示.目前,我国对电子烟的干预主要以保护青少年的健康为重点,更加关注电子烟的危害,根据国外对电子烟干预政策得出的启示包括:产品方面,可以参考国际经验,对电子烟进行分类管理;价格方面,可以对电子烟征税,并采取较传统烟草制品温和的税收;渠道方面,应加强对非法销售渠道的打击,并持续推进统一交易平台建设;促销方面,应理性对待电子烟的优缺点,加强宣传教育工作的科学性及全面性.
Abstract
To explore the implications of foreign e-cigarette intervention policies for China based on 4P theory by sorting foreign and Chinese intervention policies on e-cigarettes at this stage.The intervention on e-cigarettes mainly focuses on protecting the health of young people and pays more attention to the hazards of e-cigarettes in our country.The revelations derived from foreign intervention policies on e-cigarettes include:classify and manage e-cigarettes based on international ex-perience;tax e-cigarettes and adopt milder taxes than traditional tobacco products;strengthen the crackdown on illegal sales channels and continue to promote the unified trading platform;treat the advantages and disadvantages of e-cigarettes rational-ly and strengthen the scientific and comprehensive nature of the publicity and education work.
NETL
NSTL
万方数据