Survey on the effectiveness of Anti-smoking Campaigns in social medias
Objective To explore the effectiveness of tobacco control debate campaigns in social media in 2022,and to provide suggestions for implementing more effective Anti-smoking campaigns and tobacco control work in the future.Methods A questionnaire survey was conducted to compare the differences in knowledge,attitudes,and behaviors be-tween those who were exposed to the campaign messages and those who were not exposed to the messages.Results Overall,those who were exposed to the campaign messages were better than those who were not exposed to the campaign messages in knowledge,attitudes,and behaviors.Specifically,in all three indicators of knowledge,those who were exposed to informa-tion were better than those who were not exposed,and the differences were all statistically significant(P＜0.05).In most indicators of attitudes,those who were exposed to information were better than those who were not exposed,the differences were statistically significant in six indicators(P＜0.05),except for the indicator"schools should be 100％smoke-free"(P=0.125).As for behavior,both exposed smokers and nonsmokers were better than the unexposed,except for the indica-tor"sharing information about the dangers of tobacco with family,friends,or classmates".(P=0.239)which was lower in message-exposed smokers(79.84％)than that in non-message-exposed smokers(82.05％).Conclusion The tobac-co control debates campaign in social media has been effective in raising public awareness of tobacco harms,improving atti-tudes toward tobacco control,and promoting healthy behaviors.Future anti-smoking campaigns should pay more attention to the use of social media and the importance of non-smoking groups.
Anti-smoking campaigns in social mediaKnowledge,Attitudes and behaviorsEffectiveness
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