Analysis on correlation between the use of health science popularization short videos and health communication effect among residents in Beijing
Objective To investigate current usage status of health science popularization short videos among resi-dents in Beijing,analyze its influence on health communication effect,and to provide theoretical support for better conduc-ting health science popularization through short video platforms.Methods From November to December 2023,residents in 17 districts of Beijing were selected by convenient sampling method to conduct a questionnaire survey.Multivariate logistic re-gression model was used to analyze main factors influencing platform disseminate effect and health-related behaviors.Results A total of 3291 residents were included.Among them,22.7％had chronic diseases,and 58.6％had used health science popularization short videos.Among the residents who had used health science popularization short videos,80.6％had plat-form disseminate effects,and 28.3％had health-related behaviors.The results of multivariate logistic regression analysis showed that the incidence of health-related behaviors in residents aged 35-49 years old was lower than that in residents aged≤34 years old,with an OR value of 0.777(95％CI:0.610-0.992).With high school and below education level as the reference,the platform disseminate effect of residents with junior college/undergraduate and master's degree and above was worse,and the OR values were 0.541(95％CI:0.380-0.770)and 0.414(95％CI:0.227-0.755),respective-ly.Compared with residents without health literacy,residents with health literacy had a higher incidence of health-related be-haviors,with an OR value of 1.263(95％CI:1.101-1.578).Conclusion The use rate of health science popularization short videos among residents in Beijing is relatively high,and the platform disseminate effect is better in terms of health com-munication effect.However,health-related behaviors are relatively low.Therefore,health popularization through short video should be demand-oriented to promote the change of residents'health-related behaviors in the future.
Short videoHealth science popularizationHealth communicationUse and gratification approach
NETL
NSTL
万方数据
