北京市居民健康科普短视频使用与健康传播效果的关联研究
Analysis on correlation between the use of health science popularization short videos and health communication effect among residents in Beijing
施正丽 1朱正杰 1胡洋 2张么九 2徐菲 2韩晔 2史宇晖1
作者信息
- 1. 北京大学公共卫生学院,北京 100191
- 2. 北京市疾病预防控制中心,北京 100013
- 折叠
摘要
目的 了解北京市居民健康科普短视频的使用现状,并分析其对健康传播效果的影响,为更好地基于短视频平台开展健康科普提供理论依据.方法 于2023年11-12月,采用方便抽样法抽取北京市17个区的部分居民进行问卷调查.采用多因素Logistic回归模型分析影响居民平台传播效果和健康相关行为的主要因素.结果 共纳入3291名居民.其中,患有慢性疾病者占22.7％,使用过健康科普短视频者占58.6％;使用过健康科普短视频的居民中,有平台传播效果者占80.6％,有健康相关行为者占28.3％.多因素Logistic回归分析结果显示,以≤34岁为参照,35～49岁居民的健康相关行为发生率更低,OR值为0.777(95％CI:0.610～0.992);以高中及以下文化程度为参照,大专/本科和硕士及以上文化程度的居民平台传播效果更差,OR值分别为0.541(95％CI:0.380～0.770)、0.414(95％CI:0.227～0.755);以不具备健康素养为参照,具备健康素养的居民健康相关行为发生率更高,OR值为1.263(95％CI:1.010～1.578).结论 北京市居民的健康科普短视频使用率较高,健康传播效果中平台传播效果较好,但健康相关行为发生率偏低.故未来通过短视频开展健康科普工作应以居民需求为导向,促进居民的健康相关行为转变.
Abstract
Objective To investigate current usage status of health science popularization short videos among resi-dents in Beijing,analyze its influence on health communication effect,and to provide theoretical support for better conduc-ting health science popularization through short video platforms.Methods From November to December 2023,residents in 17 districts of Beijing were selected by convenient sampling method to conduct a questionnaire survey.Multivariate logistic re-gression model was used to analyze main factors influencing platform disseminate effect and health-related behaviors.Results A total of 3291 residents were included.Among them,22.7％had chronic diseases,and 58.6％had used health science popularization short videos.Among the residents who had used health science popularization short videos,80.6％had plat-form disseminate effects,and 28.3％had health-related behaviors.The results of multivariate logistic regression analysis showed that the incidence of health-related behaviors in residents aged 35-49 years old was lower than that in residents aged≤34 years old,with an OR value of 0.777(95％CI:0.610-0.992).With high school and below education level as the reference,the platform disseminate effect of residents with junior college/undergraduate and master's degree and above was worse,and the OR values were 0.541(95％CI:0.380-0.770)and 0.414(95％CI:0.227-0.755),respective-ly.Compared with residents without health literacy,residents with health literacy had a higher incidence of health-related be-haviors,with an OR value of 1.263(95％CI:1.101-1.578).Conclusion The use rate of health science popularization short videos among residents in Beijing is relatively high,and the platform disseminate effect is better in terms of health com-munication effect.However,health-related behaviors are relatively low.Therefore,health popularization through short video should be demand-oriented to promote the change of residents'health-related behaviors in the future.
关键词
短视频/健康科普/健康传播/使用与满足理论Key words
Short video/Health science popularization/Health communication/Use and gratification approach引用本文复制引用
出版年
2024
NETL
NSTL
万方数据