Power market marketing is an important component of production and operation management in power enterprises,and high-quality service is one of the core contents of power market marketing.The effectiveness of electricity marketing directly affects the survival and development of power enterprises in the new situation.This article focuses on the concept and characteristics of power market marketing,analyzes the problems existing in the process of power market marketing,discusses the importance of new marketing concepts and high-quality services,and proposes application strategies for high-quality services in the power market.The aim is to promote the improvement of marketing effectiveness and market competitiveness of power enterprises through new concepts and high-quality services,thereby promoting the sustained and stable development of power enterprises.
关键词
电力行业/营销新观念/优质服务
Key words
power industry/new marketing concepts/high quality service
维普
万方数据