Research on the Construction of Zibo City Image in Short Video
In the new communication environment,TikTok has become one of the most popular short video platforms with its strong social,low threshold and interactive characteristics.Many cities use TikTok platform to promote the image of the city and gain popularity.Among them,the hottest city this year is Zibo,Shandong Province.Relevant topics such as'going to Zibo to catch a barbecue'and'Zibo barbecue'remain hot on the short video platform of TikTok,and Zibo has become a new Internet celebrity city.Zibo is not a second-tier city,and its economy ranks seventh in Shandong.Its image of Zibo city through short video platform is worth studying.Based on the descriptive statistics of the most popular TikTok video,this paper summarizes the construction of Zibo's city image,explores the reasons behind the explosion from the perspective of media science and sociology,and puts forward the existing problems and solutions for the existing urban development.
万方数据
维普
