Analysis of Brand Building Optimization of Zhuang People's Oultural Industry in the Context of Digital Economy
The Zhuang cultural industry has reached a certain development scale,but there are still many difficulties and problems in the development process.The article uses questionnaire survey and relevant literature review to explore the problems of X brand in the construction of Zhuang cultural industry brand in the digital economy environment.Based on these problems,optimization suggestions are proposed to optimize the construction of X brand and assist the development of Zhuang cultural industry.
Zhuang People culturebrand buildingdigital economy