数字经济背景下壮族文化产业品牌建设优化分析
Analysis of Brand Building Optimization of Zhuang People's Oultural Industry in the Context of Digital Economy
邱习兑 1廖四成2
作者信息
- 1. 广西工商职业技术学院,广西 南宁 530007
- 2. 桂林理工大学,广西 桂林 541004
- 折叠
摘要
壮族文化产业已经具备一定的发展规模,但是在发展过程中仍然存在不少困难和问题.基于此,通过问卷调查法、查阅相关文献等形式,以X品牌为载体,寻找数字经济环境下,X品牌在壮族文化产业品牌建设中存在的问题,针对存在的问题提出优化建议,以期在优化X品牌建设的同时,助力壮族文化产业的发展.
Abstract
The Zhuang cultural industry has reached a certain development scale,but there are still many difficulties and problems in the development process.The article uses questionnaire survey and relevant literature review to explore the problems of X brand in the construction of Zhuang cultural industry brand in the digital economy environment.Based on these problems,optimization suggestions are proposed to optimize the construction of X brand and assist the development of Zhuang cultural industry.
关键词
壮族文化/品牌建设/数字经济Key words
Zhuang People culture/brand building/digital economy引用本文复制引用
基金项目
广西壮族自治区高等学校中青年教师科研基础能力提升项目(2023)(2023KY1389)
出版年
2024
NETL
NSTL
万方数据